Wednesday, December 3, 2008

Grammy nominations hit prime-time with TV special

LOS ANGELES - In an era where awards shows are as commonplace as reality shows, even the top-tier events are finding it hard to stand out.

So the Recording Academy is trying something different when it announces its nominees for its upcoming Grammys.

Instead of its traditional morning roll call of nominee names at a staid press conference, top nominees will be revealed during a prime-time concert special to air live Wednesday on CBS.

Among the performers are Mariah Carey, John Mayer and Taylor Swift - a potential nominee.

Neil Portnow, president and chief executive of the Recording Academy, said in an interview that the format gives the academy an opportunity to have more music on television.

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